Helping the world make better choices

The Ethical Brand Foundation was founded in the UK and is part of a growing international movement of people and organisations concerned about the commercial exploitation of the planet and people. We license so‐called ethical brands to display the eb™ trademark as a symbol of their environmental, social and commercial integrity. We are looking for representatives in South Africa. If you are a professional consultant specialising in any field and would like to find out more about this ground‐floor opportunity, in the first instance please contact Mr William (Bill) Smith (Snr) in Cape Town on +27 (0)83 784 4017. To learn more about what we are doing to help you make better choices about what to buy and where to work, shop, play, rest or invest, visit us at or any of the links below.

All Enquiries

Ethical Brand Foundation

Tel. International +44 (0)20 3883 4744 | +44 (0)20 3883 4745

Highway Farm, Horsley Road, Cobham, Surrey KT11 3JZ, United Kingdom

The eb™ symbol is a trademark owned by the Ethical Brand Foundation. All rights reserved ©2005‐2020