WE KNOW ETHICAL BRANDS
HOW DO YOU IDENTIFY THE REAL ONES FROM THE FAKES?

An ethical guide to your home: from mobile phones to sofas

Are you sitting comfortably Really On a sofa that is helped destroy the rainforest In jeans whose production causes silicosis Find out what lies behind many of the items in modern homes.

Source:The Guardian

Bank of America Increases Fees Despite Ongoing Occupation

While some companies are embracing the Occupy demonstrations popping up across the United States, others like Bank of America have made the decision to ignore the impact that these demonstrations can have on consumer sentiment.

Source:brandchannel

Ben & Jerry\'s Mooved by Occupy Wall Street Protests

We wanted to act quickly to demonstrate our support. As a board & as a company we have actively been involved with these issues for years but your efforts have put them out front in a way we have not been able to.

Source:brandchannel

Bitter harvest: migrant workers on UK farms still exploited

Allegations of poor conditions and abuse in the horticulture sector persist. There is no justice, there is discrimination... people are treated like cattle, not human beings, I never expected it could be like this.

Source:The Ecologist

9 ETHICAL SMALL BRANDS THAT ARE ACTUALLY OWNED BY MAJOR COMPANIES

Brands like Burts Bees and Ben & Jerrys attract a growing market described as environmentally-conscious consumers. They rely on being marketed as local and natural, but many consumers are unaware that these brands now belong to major corporations.

Source:The Blaze

Patagonia launches London flagship store

Common Threads isnt the only initiative that Patagonia is bringing to the UK either. Part of the proceeds from the companys Earth Tax will be directed to British environmental projects, with a big focus on the small scale and front line.

Source:The Ecologist

Bosses put profit before ethics, says survey

Britains bosses are prioritising profits over principles, according to a report. It found that less than a third of chief executives of large companies were seen by their staff to put ethics at the heart of business decisions.

Source:Financial Times

Corporations Can Fight Human Trafficking, Say Business Leaders

Not only is slavery still here, globalization has increased it, according to a group of business leaders. Human trafficking is globalizations worst secret, yet global businesses have the power to end it, was the consensus.

Source:The Epoch Times

Green Transition on the Global Agenda

In the run up to Rio, countries and companies are revving up their green transition. Key issues in all these shifts are defining the green economy focus: on poverty reduction, developing countries and environmental sustainability.

Source:CSRwire

Ethical Oil? Why stop there?

Canada is trying to re-brand some of the worlds dirtiest and most dangerous oil as ethical. If an ethical brand make-over can make our tar sands smell sweet, just imagine how many other profitable, but deadly, industries it can pry open for us.

Source:The Vancouver Observer

Clothes that care

Kelly Elkin decries sweatshops in favour of ethical fashion. In Australia, hundreds of thousands of people, many of them recent arrivals with poor English and little knowledge of workplace law, are assembling those garments and are being exploited.

Source:Sydney Morning Herald

Guide claims designers\' ethical concerns are only skin deep

McCartney and Westwood are held up as ethical heroes. While they might be talking the talk, theye failing to walk the walk. They are far from the only brands performing badly. Most make no mention of their environmental and social impacts.

Source:The Independent

An ethical economy? Now, what says Cameron?

Ed Miliband\s speech on how we need a more just society for all. An economy in which more people share in the proceeds. Overpaid corporate bosses, socially useless bankers, property speculators & private-equity predators to be held to account.

Source:The Independent

Ethical business is the spice of life for couple

Clear corrugated sections in the ceiling allow in natural light to reduce use of electricity, floor is covered in real linoleum or carbon-neutral carpets, toilets are low water usage & runs on green energy & use ethical phone services.

Source:Yorkshire Post

The Power of Hiring Right: A Value Proposition that Most Recruiters Continue to Ignore

his is where your organizations culture, values, and social and environmental commitments can emerge as key differentiators for a generation that is demanding fairness, ethical behavior and responsibility from business.

Source:CSRwire

Shot, face hacked off, tusks stolen... horror of the elephants butchered for their ivory

More than 3000 elephants may have been slaughtered in 2011 so far - and that\s just those we know about. In Kenya, Mary Rice from the Environmental Investigation Agency witnesses the bloody reality of the global ivory trade.

Source:The Ecologist

Discussion round up: sustainability in the fashion business

Brands & retailers need to work with suppliers to understand what the problems are & how they can be improved. Many suppliers are based in the developing world so most factories do not have good environmental or social management systems in place.

Source:The Guardian

Greening a business from the inside out

Making sure the materials and services used for manufacturing and distributing Fuji Xerox products are responsibly sourced, a practice known as ethical procurement. The firm also holds CSR seminars for its new suppliers.

Source:Eco-Business

Sustainability Leadership: Shift or Show?

Business leaders who make real change place impact above ego. What if your thought leadership got you very little recognition today but contributed to an incredibly significant cultural shift that made a positive difference for generations to come

Source:CSRwire

Maltesers go Fairtrade

The MD of Mars Chocolate in the UK, insisted the company wasn\t greenwashing. She said: Consumers have been saying for many years that they want and expect big brands to do the right thing. They care deeply about where their food comes from.

Source:The Telegraph

Investing as a force for change gathers pace

Environmental, social & governance (ESG) principles in investment are no longer seen as an issue raised by vocal minority groups but as an important factor in giving you long-term, sound returns on your investments.

Source:Independent Online

High street giant H&M pledges to change its ways

ollowing the Greenpeace campaign against the use of the toxin NPE in leading clothing brands, H&M have agreed to eliminate the use of hazardous chemicals from all production processes associated with its products by 2020.

Source:The Ecologist

The A to Z of beauty baddies

The beauty industrys arsenal of additives has been a hot topic. Not only are harmless organic compounds such as linalool written off as a possible danger, others such as benzyl - a genuinely nasty additive -slip through the net.

Source:The Ecologist

How to Turn Green Legacy into a Gold Brand

According to Malt-O-Meal, their bags created less environmental impact than the competitions boxes. From a strictly green perspective, this was a head scratcher. Digging deeper, I discovered Malt-O-Meal actually had a very credible green policy.

Source:CSRwire

CGI 2011: Finding the Courage to Act

Courage may hold the most hope for mankind as we face a future wrought with complex problems. Over 1,200 global leaders and concerned citizens from government, business, communities & not-for-profits, gathered at CGI 2011.

Source:CSRwire

Chemical warfare: the horrific birth defects linked to tomato pesticides

Babies born with severe deformities after their mothers were each exposed to pesticides whilst harvesting tomatoes. They all worked for the same company, Ag-Mart Produce Inc. Kids love to snack on this nutritious treat, says the companys advertising.

Source:The Ecologist

News investigation Scandal of the ′tomato slaves′ harvesting crop exported to UK

Across Italy an invisible army of migrant workers harvests tomatoes destined for our dinner plates. Paid poverty wages and living in squalor, medical charities have described conditions as hell.

Source:The Ecologist

Executive Excess 2011: The Massive CEO Rewards for Tax Dodging

America′s CEOs are reaping awesomely lavish rewards for the tax dodging they have their corporations do. Corporate outlays for CEO compensation despite the lingering Great Recession are rising.

Source:IPS

Steve Jobs′s Apple legacy may not be so sweet at the core

Jobs cut the company′s philanthropic donations shortly after returning. In spite of all the facts - that Apple is a ruthless corporate machine that exploits consumers at will and gives little back - we love this brand.

Source:Sydney Morning Herald

PepsiCo to launch global ethical-farming standards

PepsiCo is preparing to launch a new global initiative to promote sustainable agriculture, as part of an attempt to help businesses put an economic value on the environmental and social impacts of their supply chains.

Source:Business Green

Welcome to the home of 100% authentic ethical brands. Genuine ethical brands take their social, environmental and commercial responsibilities seriously. They not only say
the right things... they are actually doing the right things. Now you can too.

Look out for the ethical brand logo symbol wherever
you shop, work, rest or play. And if
you don′t see it ask why, because
now there really is no excuse.

Picture credit: DaveKav, Nottingham, England
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